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    Fine wine at Aldi's

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    papa_umau
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    Fine wine at Aldi's

    Post by papa_umau on Mon 23 Mar 2015, 12:57 pm

    Aldi launches fine wine range...with four per customer limit.

    The cut-price supermarket claims its new tipples are so exclusive that they need to be individually numbered, and rationed.

    Its slogan is ‘spend a little, live a lot’ and Aldi is certainly taking its message seriously after banning customers from buying more than four bottles of fine wine.

    Read the story from Sarah Knapton of The Telgraph HERE




    I have been watching the two German supermarkets deliberately moving up-market by introducing their "special" wares for some time, but this is a strong bid for the exclusive wine trade from Aldi.

    The wine specialists and the big supermarkets are going to be very unhappy about this.

    What say you ?



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    zathrus
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    Re: Fine wine at Aldi's

    Post by zathrus on Thu 26 Mar 2015, 12:01 pm

    Yes, as me and the wife regularly shop in both Aldi and Lidl we too have noticed their "Specially Selected" range of products.

    There is no doubt that the fly Germans are trying very hard to move away from the "cheap-and-nasty" reputation that they used to have.

    The first important move towards doing that was when they installed the card-readers so that the "posh" people that were being drawn to the shops could then pay with their credit and debit cards.

    The "Specially Selected" range is just another step in that direction.
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    papa_umau
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    Re: Fine wine at Aldi's

    Post by papa_umau on Fri 27 Mar 2015, 12:09 pm

    Thank you for your observations Zathrus.

    And, I completely agree that the German discounters are now working very hard to bring the previously-resistant snobs into their shops now that they have sent the big supermarkets running with some true competition.

    Many better off people now shop with the German discounters and that is really cutting into the profits of the big six.


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